My Vilnius is a series of interviews that introduce you to people who call Vilnius their home. It’s all about the ordinary lives of extraordinary people and vice versa. Inga Sinkevičienė, the Co-owner and Creative Director of Flow Femme, shares a glimpse into her life, where no two days are alike and creativity takes center stage.
VP: Tell us a bit about yourself. What’s your background?
Inga: Growing up in an ordinary family, I felt that the world of art and creativity was far away. Looking back, I sometimes wish there had been someone who could recognize and nurture my creative side from an early age. For my parents, art was never considered a realistic profession, so following a creative path didn’t seem like an option. This led me to study law. Although I appreciated the discipline it taught me, I always knew my heart belonged somewhere else. Creativity was something I couldn’t ignore; it’s been at the core of who I am.
My first career choice was actually far from fashion. I spent three years working in aviation as a flight attendant, an experience that gave me confidence, resilience, and a deep appreciation for people and cultures. Throughout those years, however, fashion remained a constant presence in my life. I was always sewing, knitting, studying collections, following designers, and training my eye. Although I never received a formal fashion education, I taught myself through curiosity and passion.
After leaving aviation, opportunities began to appear naturally. I started working as a fashion stylist, creating editorials for magazines and collaborating with brands on campaigns, visual identity, and creative direction. Those experiences shaped my understanding of fashion beyond clothing—they taught me how to build a visual language and tell stories through imagery.
Then one day, my current business partner, Ina Trofimova, approached me with an idea: to create a drop collection for FLOW FEMME. It felt like the perfect moment. For years, I had dreamed of designing the perfect three-piece suit for women and had already developed many ideas for a collection that reflected my own vision of femininity. Saying yes was effortless.
Our first drop exceeded every expectation. It was followed by several more successful collections. Along the way, Ina and I realized we shared the same values, the same aesthetic vision, and the same ambition for what contemporary womenswear could become. Becoming equal partners felt like the most natural next step.
FLOW FEMME didn’t enter my life as an unexpected career turn—it became the place where everything I had been searching for finally came together. It is a brand built on timeless design and an uncompromising approach to quality. In a relatively short time, we have shaped a distinctive identity and built a loyal community, including women with an exceptionally discerning eye for fashion—which, perhaps, is the greatest compliment, because I have always been one of them myself.
VP: What does a typical day in your life look like?
Inga: There is no such thing as a typical day in my life. And that’s exactly why I love what I do. Every day brings different challenges, conversations, and creative decisions. Fashion is a constantly evolving process, and no two days ever feel the same.
Most mornings begin the same way, though, with a good cup of coffee and a workout. I train regularly because it gives me energy, keeps me disciplined, and clears my mind before the creative part of the day begins.
After that, I usually head to the FLOW FEMME studio. Depending on where we are in the collection process, the day might involve reviewing prototypes, selecting fabrics, refining silhouettes, or discussing the smallest construction details with our team. We also spend a great deal of time planning the brand’s visual identity—from campaigns and editorials to how each collection is presented to the world.
Photoshoots are another big part of my work. I love creative direction and enjoy bringing together photographers, stylists, models, and filmmakers to translate an idea into a visual story. Those moments are some of the most rewarding parts of my job.
In the evenings, I make a conscious effort to slow down. Home is my sanctuary. I spend time with my husband and our little family: one dog and two cats, all of whom are convinced they deserve to be the center of attention. They usually are. Home is where I disconnect from work, recharge, and find the quiet that allows new ideas to emerge.
VP: What kind of woman wears Flow Femme?
Inga: The FLOW FEMME woman isn’t defined by her age or profession. Mindset is what defines her.
She is confident enough to dress for herself rather than for attention. She isn’t afraid to stand out, but she never needs to be loud. There is a quiet strength about her, and she expresses it through the way she carries herself and the clothes she chooses to wear.
She appreciates thoughtful design, exceptional quality, and the craftsmanship behind every garment. Rather than chasing fast-changing trends, she invests in pieces with lasting value: clothes that become part of her identity and remain relevant season after season.
She builds a wardrobe with intention instead of impulse. Every purchase has a purpose, every silhouette earns its place, and versatility matters just as much as beauty.
She is curious, cultured, and aesthetically driven. She notices architecture, art, interiors, and photography because she understands that inspiration exists everywhere. Fashion, for her, is not simply about getting dressed—it’s another way of expressing who she is.
I often say that we don’t design clothes to transform women into someone else. We design them to help women feel even more like themselves: confident, modern, and effortlessly distinctive.
VP: What inspires your fashion creations?
Inga: Inspiration is everywhere. I think the biggest source of creativity is simply learning how to observe. I am incredibly sensitive to my surroundings. I notice details that many people might overlook, such as a building’s proportions, how fabric reacts to light, or the quiet elegance in the way someone carries themselves. Those small moments often become the beginning of an idea.
I find beauty in architecture, photography, cinema, interiors, nature, and travel. Visiting different cities and experiencing new cultures influences shifts in my perspective. I also love studying runway collections from the world’s leading fashion houses. Not to imitate them, but to understand how fashion continues to evolve as a cultural language. People inspire me too, especially with their presence, confidence, and individuality. The most inspiring people are those who have a strong sense of self.
I believe creativity is less about inventing something completely new and more about connecting seemingly unrelated influences into something that feels authentic. Every collection is a reflection of experiences and feelings, translated into silhouettes, proportions, and materials.
For me, inspiration isn’t something I look for. Instead, it is something I constantly notice.
VP: Where do you go for your morning coffee, after-work drink, and Sunday brunch?
Inga: Vilnius has so many wonderful places, and I genuinely love how much the city’s food and coffee culture has evolved over the years. These are the places I find myself returning to again and again.
For my morning coffee or matcha, I usually choose Italala Caffé, mon., or Pleassurie. I’m quite demanding when it comes to coffee or matcha, and these places never disappoint. Beyond serving an excellent cup, they all have a calm atmosphere that makes the morning feel a little slower and more intentional.
After work, you’ll most likely find me at InVino, Plus One or Tempo V39. InVino feels like a true Vilnius institution—a place where you’re almost guaranteed to run into familiar faces over a glass of wine. Plus One and Tempo V39 are among my favourite restaurants in the city. I love their approach to dining, especially the sharing concept, where every dish becomes part of a conversation. Every visit feels like a new culinary experience.
For a relaxed Sunday brunch, I usually choose Demoloftas or Lola. Demoloftas has a menu I genuinely enjoy, and I appreciate the care they put into every dish. When I’m in the mood for something more casual, Lola is always a great choice—the food is consistently delicious, and the atmosphere is relaxed.
VP: Where can we find you in the digital sphere?
Inga: Across all platforms, I’m most active on Instagram, @ingasinkeviciene. It’s where I share my everyday world and the things that inspire me the most. You can find all things fashion, as well as travel, interiors, and other personal moodboard-like content.
Interiors have always been my second great passion after fashion. On @homebyingasinkeviciene, I share more interior-oriented content from the home my husband and I designed together.
A place devoted to my professional work and FLOW FEMME is @flow_femme, where we share our collections, campaigns and visual storytelling. Alternatively, visit our website: www.flowfemme.com.
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